LIFE SCIENCES · ANIMAL HEALTH · FMCG · Ireland & UK
We Enter. Trajectories Change.
A managed network of senior commercial specialists, built to close the gap between strategy and execution — for Life Sciences and FMCG businesses that cannot afford to lose pace.
Book a 30-minute conversation
Your strategy isn't the problem. Your capacity to execute it is.
The opportunities are real, but your teams are stretched. The market is shifting — customers moving, the competitive landscape accelerating, internal demands multiplying.
The plan is right. The team is capable. But the quarter is closing, the initiative that could shift your competitive position is stalled on slide twelve, and nobody has the bandwidth to drive it through.
The root cause is almost always one of two things.
Bandwidth.
The Leadership team has a clear plan but not the capacity to execute it properly with existing workstreams. Important initiatives get deprioritised, delegated too far down, or executed at half-speed.
Experience.
The specific challenge — a market entry, a competitive defence, a regulatory navigation, a pricing reset — requires someone who has done exactly this before, in a business like yours, at the level the moment demands. The capability may exist in the organisation, but not at the depth or seniority this situation requires.
The window is defined. A competitor is moving. A launch is scheduled. A new market opportunity will not wait for a six-month hiring process — time is precisely what you do not have.
This is the problem Intrare Alliance was built to solve.
THE ALLIANCE
Experience Enters, Impact Compounds
When the gap between strategy and execution is costing you pace, margin, or competitive position — too often, commercial consulting ends with a report. Recommendations are handed over and management teams are left to execute them alone.
Intrare Alliance works differently.
Intrare Alliance is a managed network of senior functional experts serving Life Sciences and FMCG businesses across Ireland and the UK. It exists to close the gap — giving executive teams access to capability, honed by experience — through a curated network of proven operators, actively managed, with a single point of accountability.
THE DIFFERENCE
Embedded senior capability. Not another report.
Every engagement is led by experts who have held P&L responsibility, managed teams, and delivered results in regulated, competitive markets — not analysts, not junior associates, not a framework handed over for someone else to implement.
Operator-led. Sector-deep. One point of accountability.
The client gets exactly the seniority and expertise the challenge demands, on a timeline and structure that matches it. Engagement doesn't end with a report - it ends with results that continue to compound over time.
What you get:
Bandwidth
Timely senior capacity without permanent headcount.
Experience
An operator who has done exactly this before, in your sector, at the level the moment demands.
IN PRACTICE · ANIMAL HEALTH
What it looks like when the gap closes
This is what it looks like when an experienced team has the bandwidth and the competitive instinct to close a gap that an overstretched internal team could not.
A market-leading companion animal business in the UK — with dominant share in a core product category — faced new competitive entry for the first time. The field team had operated from a position of strength for years, selling on the back of brand leadership and a strong innovation pipeline rather than competitive positioning. The incoming threat required a fundamentally different capability: consultative selling, objection handling, and proactive account defence.
The work operated on two levels. The visible project — translating an international centre of excellence training framework into a practical two-day programme with calibrated scoring and structured feedback loops — delivered a clear, individualised picture of where each team member needed development and equipped the L&D function to build sustained competitive readiness. But equally critical was the leadership work underneath: shifting regional sales managers back into a growth mindset, rebuilding the competitive instinct that years of market dominance had dulled.
The result was a team that was not just trained but reframed — equipped and motivated to defend share actively rather than assume it would hold.
The programme succeeded not because the framework was superior, but because the people delivering it had the credibility and cultural fluency that comes from operating in that specific market.
HOW WE WORK
Different challenges require different responses.
Every engagement begins with a scoping discussion to define the problem, the organisational context, and the timeline.
Premium Engagement
Fractional Leadership
An embedded senior commercial leader on a part-time or interim basis — operating at Country Manager, Commercial Director, or Business Unit Director level. The fractional leader works at the client interface: embedded, accountable, and executing — while drawing on the full expertise of the alliance behind them. A pricing challenge surfaces: the pricing specialist steps in. A regulatory question emerges: the regulatory partner engages. The client has one point of contact; the alliance delivers the depth.
This is not a contractor filling a seat. It is a defined engagement with a defined outcome, led by someone accountable to Intrare Alliance's methodology and to your result.
3–6 months
Typically 2–3 days per week
Focused Sprint
A defined project addressing a specific commercial challenge: launch readiness, customer team structure, pricing review, or crisis response.
6–12 weeks
Commercial Diagnostic
A structured assessment of commercial performance, organisational alignment, and execution readiness — delivered as a written report with prioritised recommendations.
2–4 weeks
Capability Programme
A structured development programme for commercial teams — combining workshops, coaching, and performance measurement.
Ongoing
The format follows the problem, not the other way around.
THE NETWORK
The Intrare Alliance Network
The alliance is built on a small number of senior specialists who between them cover the disciplines that determine whether a commercial strategy actually reaches the market. Each partner brings deep sector experience at leadership level, a complementary scope that strengthens the network, and a shared conviction that the gap between strategy and execution is where the real work happens.
Strategic & Commercial Leadership
Engagement leadership, commercial strategy, strategic marketing, P&L diagnostics, and go-to-market design.
Field Force Excellence
Sales force effectiveness, territory optimisation, incentive design, coaching frameworks, and competitive readiness.
Regulatory Affairs & Crisis Management
Regulatory strategy, compliance frameworks, crisis preparedness, and product lifecycle risk management.
International Pricing & Market Access
Pricing strategy, HTA positioning, reimbursement pathway design, and cross-market pricing governance.
Executive Coaching & Leadership Development
Senior leader coaching, team effectiveness, transition support, and high-performance capability programmes.
THE FOUNDER
Simon Dunne
"I don't just advise on the work; I've done the work."
Simon Dunne is a commercial leader with over 20 years of experience in senior P&L leadership roles across Life Sciences and FMCG.
Simon has held P&L leadership roles at Zoetis UK (Business Unit Director), Mars Pet Care / Royal Canin (Sales & Marketing Director, UK and Ireland; Country Director, Ireland), and Unilever. His career spans commercial strategy, strategic marketing, and P&L execution in regulated and fast-moving markets.
He holds an MBA from Trinity College Dublin and a Digital Marketing AI certification. He is a trustee on the Board of Fairtrade Ireland and a guest lecturer on commercial execution.
His career has been defined by closing the execution gap: turning strategic plans into commercial results in regulated, competitive, and fast-moving markets.
Trinity College Dublin
MBA, Graduate School of Business
Unilever
Commercial Leadership
Mars Pet Care / Royal Canin
Senior Commercial Leadership, Country Director Ireland
Zoetis UK
Business Unit Director, Companion Animal and Corporates
Fairtrade Ireland
Trustee, Board of Directors
Intrare Alliance
Founder
Start with a conversation.
If your business is facing an execution challenge, the first step is a 30-minute conversation.
A launch that needs accelerating, a field team that needs sharpening, a commercial strategy that is leaking margin, or a plan that is stuck between the boardroom and the front line:
Intrare Alliance begins every engagement with a focused discussion to understand your specific challenge, organisational context, and where execution is breaking down. No obligation. No generic pitch.
Email simon.dunne@intrarealliance.ie to arrange a time.
We enter. Trajectories change.
INTRARE ALLIANCE
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