Your strategy isn't the problem.
Your capacity to execute it is.
The initiative that could shift your competitive position is stalled on slide twelve — and time is precisely what you do not have.
The root cause is almost always one of two things.
Bandwidth.
The Leadership team has a clear plan but not the capacity to execute it properly with existing workstreams. Important initiatives get deprioritised, delegated too far down, or executed at half-speed.
Experience.
The specific challenge — a market entry, a competitive defence, a regulatory navigation, a pricing reset — requires someone who has done exactly this before, in a business like yours, at the level the moment demands. The capability may exist in the organisation, but not at the depth or seniority this situation requires.
This is the problem Intrare Alliance was built to solve.
Immediate access to senior functional expertise to diagnose through to full implentation of trajectory shifting initiatives for your business.
Most consultancies end with a report.
Intrare Alliance ends with a result.
The Compounding Effect
The Alliance model compounds expertise deliberately — combining the right specialists to deliver outcomes no single operator could achieve alone.
Simon Dunne
"I don't just advise on the work; I've done the work."
Simon Dunne is a commercial leader with over 20 years of experience in senior P&L leadership roles across Animal Health and FMCG.
Simon has held P&L leadership roles at Zoetis UK (Business Unit Director), Mars Pet Care / Royal Canin (Sales & Marketing Director, UK and Ireland; Country Director, Ireland), and Unilever. His career spans commercial strategy, strategic marketing, and P&L execution in regulated and fast-moving markets.
He holds an MBA from Trinity College Dublin and a Digital Marketing AI certification. He is a trustee on the Board of Fairtrade Ireland and a guest lecturer on commercial execution.
His career has been defined by closing the execution gap: turning strategic plans into commercial results in regulated, competitive, and fast-moving markets.
Trinity College Dublin
MBA, Graduate School of Business
Unilever
Commercial Leadership
Mars Pet Care / Royal Canin
Senior Commercial Leadership, Country Director Ireland
Zoetis UK
Business Unit Director, Companion Animal and Corporates
Fairtrade Ireland
Trustee, Board of Directors
Intrare Alliance
Founder
Jackie Layng MVB ACC
"I help veterinary and animal health leaders strengthen their leadership, build high performing teams and navigate challenges with confidence."
Jackie Layng MVB ACC is an ICF-accredited Leadership and Executive Coach, and EmC practitioner, specialising in veterinary and animal health leadership.
Jackie served as Chief Veterinary Officer at VillageVets during private equity expansion and restructuring, leading clinical strategy, L&D, governance (clinical and regulatory) and medical team functions across a network of 22 practices. She developed innovative training programmes resulting in reliable talent pipelines, elevated quality standards and reduced attrition. Prior to that, 10+ years as a senior clinician in the UK and Ireland, leading referral surgical services, mentoring and training — delivering sustained growth through novel services and acquisition of external stakeholders.
A featured speaker at SPVS Conference '25 and '26 on leadership habits, emotional intelligence and performance, Jackie is regularly invited to speak on podcasts such as VetPod and VetChat, and is a finalist in the Network Ireland Kildare Emerging Businesswoman Awards '26.
